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Biesse appoints North America Marketing Manager

10 April 2012
Biesse


Charlotte, NC, April 10, 2012 – Biesse, the leading manufacturer of high-tech systems for woodworking, glass and stone, has announced Gerri Yarbrough as North American Marketing Manager.

Gerri joins Biesse with more than a decade of marketing experience in the woodworking industry, and will be responsible for leading all marketing initiatives in the US and Canada for the Biesse Wood Division as well as Intermac Glass and Stone and Diamut tooling.

“Biesse strongly believes in North America as a key strategic region for our Group, and as such is investing more in marketing and communication,” said Federico Broccoli, President and CEO of Biesse America and Biesse Canada, “we are pleased to welcome Gerri aboard as we continue our commitment to providing our customers with the very best support and service.”

In addition to developing marketing strategies, coordinating public relations efforts and managing budgets, Yarbrough will be closely involved with organizing company events, including facility tours in the U.S., Canada and Italy, and participation in major trade shows. She will also be responsible for organizing Biesse’s popular One2One seminars.

To contact Gerri, please call (704) 357-3131 or email marketing@biesseamerica.com